An Integrated Approach with CLFPR-Based ANP and Fuzzy TOPSIS for Evaluating Business Performance of Rural Homestays: Study from China

Given the high importance of performance rural homestays to local economy, this study aims fill gap in homestay research and make more competitive sustainable after coronavirus disease epidemic (COVID-19). Integrating a consistent linguistic fuzzy preference relations-based analytic network process (CLFPR-based ANP) technique for order by similarity ideal solution (TOPSIS), constructs comprehensive evaluation model empirically analyzes Zhejiang. The results show following: (1) Among criteria’s weights CLFPR-based ANP, operation management, service quality, geist community co-prosperity should be given much attention; factors regarding environment building is gradually weakening. (2) In light ranking alternatives based on TOPSIS, with optimal has been found, which practitioners can use as benchmark. Therefore, priorities these criteria further deepen understanding underline development direction practitioners. Simultaneously, terms feasibility reliability, integrated approach comprises beneficial attempt becomes an effective tool improve effectiveness.